This post is also available in: Dutch
Graphic mission statement
A logo is a graphical element, (symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark.
A good logo or trademark is a translation of your business ideas into a condensed graphic shape that your target audience can read and remember. If your audience wants to identify with your brand, you (and your designer) have done a great job.
Attract, intrigue and be memorable.
That is my mission. I love a soulful yet clean mix of 2 and 3D, with a touch of heraldry.
I am proud of the amount of times my first sketches were considered to be spot-on by the client. The lightbox above shows some of my logo and trademark designs. For some more trademark examples with background information, see below.
Feel free to Contact me, for a pricequote or a first informal meeting.
Breakfast club logo
CLIENT: BC is a dating service for higher educated singles. 3 girls are teamed up with 3 boys for a dinner plus night out, the rest is up to themselves. We need a logo.
When I focussed on the ‘between the sheets’ part of the deal, I thought of a woven blanket. I had the famous woolmark in the back of my mind. 3 pink strands meet 3 lightblue strands and try to make it to the blankets, or rather, a picknick cloth the next morning.
CLIENT: We are going to open a lingerie shop with an online shop connected to it. We want you to design a logo for our shop windows, rubberstamps, packaging and anything else you can think of.
Stout means naughty in Dutch. I made a sort of peep-through letterlogo as a cutout sticker on the window that could also be used as a rubber stamp. The background image is sexiest; shades of black create a curtain, it was meant and used as wrapping paper . A custom printed semi-transparent curtain behind the showroom dummies shields the customers inside from full street view.
Trademark for Diamond & Coconuts
CLIENT: We are going to create an online database of peoples tastes in music, books and movies. The central question is: ‘What would you take to a desert island’
The screen is going top be full of information, so I wanted to keep the background as simple as possible while maintaining the depth and the feel of a deserted beach. The frontal view of the coconut mixed with the topview of the diamond is very recognizable yet abstract enough to become an icon. The logo (and title) are so descriptive that I decided to take out the logotype.